For creative business coaches, consultants, and design professionals
Crafting your words to get your dream clients
You're awesome so share your enchanting story with your future clients.
Reveal your wisdom with a strategy for visibility.
Let’s cast the words in your head onto the page.


No spells or potions can create content
Are you conjuring the words your future clients want to read?
-
You try to do everything, but there aren't enough hours in the day.
-
You can't decide what content you need to get people to buy.
-
You've got great content ideas, but they are stuck in your head.​
-
Your content sounds like ChatGPT even when you write it yourself.
-
You have no idea what to write.​
-
You feel like you are consistently creating content.
I collaborate with you so content creation is FUN!

Creating Magic with Words
I'm an enchanting copywriter and content strategist for creative female business coaches, consultants, and design professionals.
By highlighting your superpowers and telling your stories in your own words, I increase your visibility and position you as an expert.
Revealing the Magician's Secrets

I'm GenX, growing up when women were supposed to be silent in the kitchen.

I studied computer programming in a male-dominated technical atmosphere at Drexel University.

While working for 17 years at Intel, I had only 1 female manager and was turned down for a promotion because I was “married with 2 kids and less likely to leave.”

When I moved to Israel, I didn't know the language and still struggle with it, which makes communication challenging and frustrating.
I believe in empowering women to shine and use their voices to build the businesses they desire.
When Creativity Meets Logic ... It's Magical
With a degree in Computer Science and Architecture, my superpower is combining analysis with imagination.
I strategize and write your content so it works cohesively, effectively, and efficiently to attract clients you love.

Why I'm Your Writing Wizard
I keep your messaging consistent on all platforms.
I offer a strategic approach to using your content.
I turn ramblings into cohesive and compelling marketing copy.
I align your messaging to your brand and core values.
I analyze your content and strategize what you need to get more leads.
I listen attentively and bring out your essence in writing your story.
I believe in integrity, collaboration, and authenticity.
If you’ve ever struggled to turn cold leads into loyal clients, Annette is the secret sauce you’ve been searching for. With her deep expertise and proven methods, she makes sure your message is clear, concise, and speaks your voice to customers across all platforms: website - sales pages - monthly emails and social media --- the result? A steady stream of customers booking sales calls and more time to focus on delivering your services.
Spiritual Healing & Transformation Specialist
Annette is the real wizard of engaging content. She helped my clients with the web copy, crafted fantastic product descriptions for an e-commerce shop, and suggested a catchy title for my article. She is a talented copywriter and professional content editor who knows how to express your ideas convincingly and creatively. Her texts, be it a website page or a blog article, create an impact on the reader and sell better than any advertisement. On top of that, Annette has a brilliant sense of humor and provides excellent service to customers.
Digital Marketing Specialist
The work I received from Annette was so thoughtful and heartful.
Annette listened to me attentively and brought out my essence in her writing of my story and my work.
She kept everything well organized and checked in with me multiple times throughout the process. She even collaborated with her colleagues, which to me was going above and beyond!
To anyone considering working with Annette - her kindness, professionalism, and care for each person will leave you in great hands (literally!) and with great copy to show for it!
Rena Shoshana Forester
Healer & Mentor
Client Magic In Their Own Words
Fun Facts About Me

I love a good Rom-Com, Harry Potter, and watching Friends

I’m the oldest of 5 kids.

Join me for dark chocolate, mint chocolate chip ice cream, and pretzels.

Happiness is playing with my little black dog, Max.


I designed and built my own home.
I moved to Israel from Philadelphia over 28 years ago.