Magic Won't Bring You Leads
You spend time creating content and marketing when you'd rather be designing.
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You struggle to showcase your expertise and are seen as an expense, rather than an investment.
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You're drowning in deadlines and client demands, but you still need to do marketing.
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You overthink content creation, and your best ideas stay trapped in your head.
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Everything you write sounds like generic AI, without your creative personality.
What if creating content was fun, easy, and collaborative?
Time to wave your architecture pencil ...
Hi, I'm Annette
And I create magic with words.
I'm an enchanting copywriter and content strategist for female architects, interior designers, and construction professionals.
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I highlight your superpowers and tell your stories in your own words. This increases your visibility and positions you as an expert, so clients want to hire you.
Revealing the Wizard's Secrets
I have a degree in architecture, so I know the effort that goes into creating your beautiful designs.
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This inspires me to help you stand out from the crowd, attract your dream clients, and show why you're talents are unique.
I didn't pursue a career in architecture because I was afraid that I wouldn't be able to effectively sell my ideas.
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Now, I craft enticing words to showcase your designs and describe their brilliance, clearly conveying your creative superpowers.
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While working for 17 years at Intel, I had only 1 female manager and was turned down for a promotion because I was “married with 2 kids and less likely to leave.”
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I've learned the value of being visible and promoting myself, especially in a male-dominated field. I help you do the same.
When I moved to Israel, I designed and built my own home. I know the thoughts, planning, and process, so I can explain what goes into designs.
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This storytelling became a superpower that helps you connect with your audience. I highlight the transformation you bring to your clients by designing great spaces.
You create stunning spaces.
I design the words to fill your calendar with dream clients who value your designs.​
When Creativity Meets Logic ... It's Magical
With a degree in Computer Science and in Architecture, my superpower is combining analysis with imagination.
Your content should function as seamlessly as your spaces. Let's design words to attract dream clients and showcase your magic behind every project.
Here's How I Craft Your Design Vision Into Powerful Marketing
Build compelling messages that reflects your unique design philosophy across every platform.
Develop a strategic content plan to attract your dream clients without overwhelming your packed schedule.
Transform your brilliant designs and project stories into persuasive copy that showcases your expertise.
Align your brand voice with your aesthetic vision and professional values to create content that feels genuinely you.
Analyze your current marketing efforts and identify exactly what's missing to land projects you love.
Listen to your creative process and translate your design magic into words that resonate with potential clients.
I value integrity, collaboration, and authenticity.
Ready to turn your brilliant designs into client-winning content?
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Let's attract your ideal clients so you can bring their spaces to life.
Client Magic In Their Own Words
Elevate Your Content
Annette's professionalism, attention to detail, and ability to consistently deliver outstanding content make her a top-notch writer. If you are looking for someone to help elevate your content and capture your unique voice, Annette is the perfect choice.
Caitlin Kelley
Architect
Absolute Game Changer
Working with Annette has been an absolute game-changer, especially her strategic approach to repurposing content. She saved me time and kept my messaging consistent. My content feels cohesive, authentic, and aligned with my brand's core values. I couldn’t recommend her enough!
Eleanor Clarke
Space Planner
Creativity & Percision
Collaborating with Annette brought a new level of magic. Annette's ability to encapsulate my essence and professional journey with creativity and precision was amazing. Her unique blend of copywriting skills and understanding of attracting and converting prospects into clients you love is a rare ability.
Janice Porter
LinkedIn Consultant
Fun Facts About Me
I love a good Rom-Com, Harry Potter, and watching Friends
I’m the oldest of 5 kids.
Join me for dark chocolate, mint chocolate chip ice cream, and pretzels.
Happiness is playing with my little black dog, Max.
I designed and built my own home.
I moved to Israel from Philadelphia over 28 years ago.