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Join date: Sep 28, 2021
About
Annette Mashi gives visibility to female architects, interior designers, and women in the construction industry. She tells their stories and highlights their superpowers so they can stand out from the competition, attract clients they love, and win dream projects.
Posts (21)
Sep 29, 2026 ∙ 4 min
Which Portfolio Project Should You Put Into Words First?
Your portfolio photos show what you created. But can someone looking at the images tell what the client needed, what you had to figure out, or why you made those design choices?
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Aug 25, 2026 ∙ 4 min
Stop Rounding Up: Why Honest Website Copy Builds More Trust
I was on a call with a design client, walking him through his new website copy line by line, the way I do with every client I work with.
We landed on his About page, and he paused.
"I incorporated in 2003," he said. "But I actually started working as a sole proprietor back in 1997. If someone got nitpicky and looked into it, does it make more sense to say 2003? Or can I keep it at 1997?"
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Aug 13, 2026 ∙ 7 min
Your Design Firm Isn’t Generic: Turn Your Story Into Website Copy That Attracts Clients You Love
I learned that the hard way. On paper, I drew thin, precise lines. I had my X-Acto knife, foam core, and glue, and built my first architecture model at Drexel University.
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Annette Mashi
Writer
Founder, Copywriter, and Content Strategist
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