Everyone has a tale to tell
You may think that your story isn’t very interesting, but that’s just you being modest. We all have a history of some sort that makes us who we are today, story content to share with others. You didn’t create the amazing business you are running overnight, did you? So why aren’t you telling your story?
People buy from people. And nothing makes you more human than your personal story. Why exactly did you become an architect? What made you decide that you wanted to go to law school? How did you become a leadership coach? These questions help tell your story and everyone loves a good story.
Here are 4 tricks to help you tell your story:
1. Think about your audience
When you tell your story, you need to consider the audience. Think about how the message would be different if you were telling your story to children rather than adults. You might leave off some of those very graphic details about your fun times at the university. Do your kids need to know about all those keg parties?
Are your listeners or readers in the same business as you? Professionals tend to have jargon that not everyone understands. Ever go to a meeting and feel like everyone is speaking French, using terminology that you’re not familiar with? Make sure that you speak or write in a language that will resonate with the receiver/reader.
2. Use specific examples
Your history is interesting, use it to help people see how you arrived at where you are today. Are you in the family business that was started by your great grandfather? Do you want to show how for generations, your family has provided excellent service to your customers?
Try using a specific example that will drive the message home. There must be at least one story of how you’ve made someone’s life a little better. An example will help future clients see your problem-solving skills and if they’re facing a similar situation, it means that you can help them also.
3. Create an image with the right words
A picture may be worth a thousand words, but words also create images in your mind. Here are a few examples:
The wind is whipping through her hair.
It’s so hot that the chocolate ice cream is dripping off the cone and onto the sidewalk.
Does your sister enjoy sipping her frozen strawberry daiquiri as she relaxes on the beach chair and watches the sun set into the ocean coloring the sky in rainbow colors?
By using descriptive words, your storytelling rises to another level. You are helping to paint a picture for your audience. With a clear image, your clients will be able to accompany you on the journey that your products and services are providing. Tell your story so that they can see themselves benefiting from what you are selling.
4. Be passionate and personal
You are in the business that you are in because you enjoy it and you want to help your customers have a better life. The story that you tell will emphasize specific points, things that you are passionate about. Add excitement to help the audience learn about you, what makes you tick.
You also can tell when someone is being genuine. The words can show vulnerability and a human side that makes people want to connect. Once there’s a connection, it’s easier to begin to do business together. You are creating a partnership and building trust.
Storytelling is an art that can make or break business deals. Learning to tell your story can create the connections you need to take your business to the next level. Whether you are writing blogs, newsletters, or verbally communicating, a good story will drive your message home.
So, I ask you, what’s your story?