You finished an amazing project. You designed a stunning kitchen, a hallway with a grand staircase, and a living room that finally works perfectly for your client’s family.

Your potential clients care about more than stunning photos. They want to know that the spaces you design are healthier to live in, kinder to the planet, and aligned with their values

Your future clients absolutely want pretty photos. They’re scrolling Instagram, saving pins, and screenshotting inspiration. But when it comes time to hire someone, they want proof that your interior design process or architectural design process will work for their real lives.

You pour your heart into every project. The plans, the materials, the details that nobody notices but everybody feels. And when it's done, you photograph the finished spaces and add them to your portfolio.

You have a gorgeous portfolio. Stunning images that showcase your design talent. But images alone aren't winning you clients. Potential clients scroll through your beautiful photos, then scroll through 10 other designers' gorgeous photos. They can't tell the difference between your work and everyone else's.

You spent years in architecture or interior design school, learning the trade, gaining experience, and absorbing knowledge from designers you admire. You finally opened your firm, invested in a beautiful website, and waited for dream clients to find you.

Your website and social media profiles have an ‘About’ page or section. But the secret is those pages aren’t really about you. Use them strategically to show your value, build trust, and connect with potential clients.

How to stand out from your competition when everyone creates beautiful spaces.

Yes, hundreds of women do what you do. There are an unlimited number of interior designers and countless architects worldwide. But no one is you. While others may have technical skills, they can't replicate your distinct voice, your story, or the magic you bring.

As a professional architect or designer, you’re probably highly creative when it comes to drawings. But when it comes to writing content, there could be some issues. What kind of content should you publish to attract the projects you want? How do you develop topics for your blogs, articles, and newsletters? Here are 10 topic ideas for blogs that every architect and designer should have on their website to help win clients and show why you are the right person to design their

What makes a great headline? With all the content available at your fingertips, it’s hard to stand out and catch the attention of your clients. An award-winning headline will help you stand up and be noticed, but it isn’t always easy to achieve. You’re busy running your business and don’t have the time to write headlines and craft content. But if you do write a blog, you want to do everything you can to convince your audience that your article is worth their time and it all s

Everyone has a tale to tell You may think that your story isn’t very interesting, but that’s just you being modest. We all have a history of some sort that makes us who we are today, story content to share with others. You didn’t create the amazing business you are running overnight, did you? So why aren’t you telling your story? People buy from people. And nothing makes you more human than your personal story. Why exactly did you become an architect? What made you deci

Sorry – that’s not what I meant. I always think back to my grandmother’s quote, “Think before you speak!” In today’s society full of social media, it should be “Think before you type!” Are you writing clear communication? How many times do you go through the day apologizing for the words you’re using? Words can be misconstrued, given different meanings. Since the person receiving the message won’t hear the tone of your voice, your text has to convey your thoughts. You